Tag Archives: marketing

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Of Strikes & Other News

Now that the writers strike is finally over, we can all collectively breathe a sigh of relief. More importantly, as reported by UH.com (linked on the left), it occurred on the writers own terms. A literary triumph over the power suits; there is something to be said of the power of the written word.

In other news, I’ve re-usurped my editorial duties and as such, am fully on target to meet my February Vol 3 publication date. Still finalizing a few pieces however, I’m on the line about one and as such, may have two further rejection letters to send out. I’ve been holding off on the publication for this reason. Should have a final decision about the matter by later tonight. What follows is hopefully a productive weekend for the website.

Elaborate marketing is being held off for a little while, until the thing I mentioned a few posts back, the thing we are all intensely excited about, has been elaborately planned and once we’ve got that little reading out of the way. What would you think of carrying bookmarks home at the end of the reading, as a souvenir of sorts? For one thing, you can actually use them as bookmarks…genius! For another, you’ll remember the evening…or well, hopefully! 🙂

So this weekend will, in all likelihood, see the publication of Volume 3 and hopefully this issue will set the precedent for all the issues to follow. Lots of luck wishing and backslapping is in order. Till my next post then!

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It begins

So, if you’ve been to the website or forums recently you may have noticed something in the way of a facelift. Yes, it’s finally happened. The new design has been fully incorporated. You may also have noted the new design of the blog in one of the fading images, but for some reason it can’t be seen here…there’s a reason for that. Let’s just say, it looked better as a screen shot. But I’m trying to see if I can capture the same gist of color here with this format, so let’s see how this works out.

Our e-zine publication date may see a slight flutter from its original conception, with the deadline being pushed back from Jan 18 to Jan 25. The reasons for this are the resolving of some personal issues of one of our editors. Publication will be one week after the administrator (yours truly) has received all pieces, to take that time to go through each in full and see if I can’t spot a few last minute fixes. So we might be seeing it going live around Feb 1, which if seen in a certain light, might actually work for us being the start of a month instead of the end or middle of it. All’s well that ends well, right?

Moving on, the next stage of our plan kicks forward after all pieces have been edited or at least after some of the editors have been relived of their editing duties. We do indeed plan on going ahead with the posters, fliers and bookmarks that will advertise our website. The reading as such, won’t be advertised since, at least for the first one, we’re limiting it to members and those invited by members. There still do remain certain issues to iron out, however, but it’s very much a part of our agenda.

We do have something else up our sleeves as well, something we’re not going to put up yet but will in all likelihood announce during or after the reading…so all the more reason to attend if you’re in Islamabad sometime in March or April.

In addition to the small announcement put up on the main site, we’d like to remind anyone who’s interested to help out with the marketing aspect of the site, to let us know. We will be distributing posters, fliers and bookmarks to be distributed in bookstores and possibly some “intellectual” cafes, though whether such places exclusively exist…may be debatable. But that’s us! The incurable optimists! For anyone who’s interested, you can email in at comments@desiwriterslounge.net.

Now my friends, is when it really begins…

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The Importance of Being Right…On The Money

The new forums are up, the switch being made from the rigidity that was phpBB 2 to the more fluid and interactive SMF forums. For now, I’ve kept the same color scheme as our old version, although this will change when we’ve finalized a color scheme and layout for our main website.

Heads up: there’s a new writer’s workshop being arranged by British Council in Dhaka, for writers between the ages of 25 and 35. Sadly, I don’t qualify but I’ll be damned if I don’t try. There’s no harm, is there? As it is, details available here including the attachments and documents required before submitting a writing sample. So if you’re interested in attending a workshop, please do take a look.

Because of a slight mix up regarding polling dates on the forums, we’ve lost about a week of potential voting. However, we’re urging our members to vote now and to keep it up till Monday night, when all polls are scheduled to expire. December 11, 12.01 am is when they “officially” expire.

There’s also been a shift in policy, where we now require a minimum of 4 votes (those with a single vote to their name will be independently voted on by the mods, because obviously we didn’t vote the first time around! I repeat: vote to keep these pieces in the running) to make it into Phase 2 of the selection process. Phase 1 remains the voting stage, and is instrumental to our process, but we introduced Phase 2 because of an apparent lag in quality which the votes, although extremely helpful in their own right, don’t always get it right because not everyone’s voting. As a result, the five moderators will step in and finalize all pieces. We’re also not going to be taking in as many pieces as before, with each column having a limit in terms of how many will go in. For this, we are profoundly sorry, and it’ll make selection extremely difficult but someone has to do it.

We’re looking at the possibilities of marketing our website in national newspapers, radio, bookstores, etc well before our scheduled reading in March. To this extent, we require excellent pieces and this isn’t saying that what we have now aren’t excellent. We just mean, with less pieces, we have more time to spend and communicate with writers on those pieces and can, as a result, help in making it the best it can be.

Once the design and more importantly, logo of our website is finalized, we will begin printing out fliers, posters and bookmarks to be distributed in bookstores as a way of getting the audience we want and are looking for. These will be sent out to all major cities where our members reside: Islamabad, Lahore and Karachi with a special care package sent to our international members so they can help spread the word wherever they are. This is marketing on a vast scale, especially considering that it’s been practically nonexistent until now. Taking this in context, you might now understand the importance of both a redesign and new look both in terms of design as well as content. To this extent, we hope that both as members and readers of our work, you’ll appreciate all changes that will go into effect in the new year.

As always, anything you’d like to add, please voice them in the comments or send me an email on either the address available here or at comments@desiwriterslounge.net.